The Personal MBA: The bestselling business book containing you everything you need to know about marketing, management and leadership
10th Anniversary edition * Completely revised and updated * over 800,000 copies sold
ARE YOU TEMPTED TO GO TO BUSINESS SCHOOL? SAVE YOUR MONEY AND READ THE PERSONAL MBA INSTEAD.
This bestselling business classic gives you everything you need to transform your business and your career.
An MBA at a top business school is an enormous investment in time and cash. And if you don’t want to work for a consulting firm or an investment bank, the chances are it simply isn’t worth it.
The Personal MBA gives you simple mental models for every subject that’s key to commercial success. From the basics of products and marketing to the nuances of teamwork and systems, this book distils everything you need to know to take on the MBA graduates and win.
‘File this book under: NO EXCUSES’ Seth Godin
‘No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you’ll be far ahead in the business game’ Kevin Kelly, founder of Wired
Publisher : Penguin
Publication date : 6 Sept. 2012
Edition : 1st
Language : English
Print length : 496 pages
ISBN-10 : 0670919535
ISBN-13 : 978-0670919536
Item weight : 344 g
Dimensions : 13 x 2.8 x 19.8 cm
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